Meanwhile, user experience as part of the technological dimension becomes an important factor in the determination phase of e-commerce based on its market. Trust becomes an important factor at the beginning of the introduction phase of e-commerce. Changes in the e-commerce phase play a role in determining the factors that drive their acceptance of the community. This study reveals that the technological dimension in resolving humanity is an important factor in technology acceptance. In general, technology acceptance theory uses an approach that is felt by humans. UTAUT technology acceptance theory is a combination of various previous theories.
This study uses a literature review approach to the use of UTAUT theory in e-commerce. This study aims to classify the journey of technology acceptance in e-commerce so that it can show the driving factors for the acceptance of e-commerce in the future. The acceptance of e-commerce is interesting to learn as a reference to determine the right strategy in the future. The evolution of technology acceptance theory aims to overcome the problem of technology acceptance from various factors. Various theories of technology acceptance have been formulated to determine the factors that drive technology acceptance. The growth of e-commerce globally confirms people's acceptance of e-commerce presence.
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The development of technology presents e-commerce as an alternative buying and selling place beside the offline shopping center.
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